Privacy Policy

Last Updated: January 29, 2025

This Privacy Policy outlines how BLUS collects, uses, and shares your personal information when you visit or make a purchase from our website.

1. Collecting Personal Information

When you interact with our website, we collect data about your device, browsing activity, and purchase details. We may also gather additional information if you contact customer support. Personal Information refers to data that can identify an individual, including:

Device Information

  • Examples collected: Web browser version, IP address, time zone, cookies, viewed products, search terms, and site interaction.
  • Purpose of collection: To optimize website performance and improve user experience.
  • Collection method: Automatically gathered through cookies, log files, web beacons, tags, or pixels.
  • Disclosure: Shared with Shopify, our website hosting and e-commerce platform.

Order Information

  • Examples collected: Name, billing/shipping address, payment details, email, and phone number.
  • Purpose of collection: To process transactions, provide order confirmations, arrange shipping, prevent fraud, and deliver customer support.
  • Collection method: Directly from you during checkout.
  • Disclosure: Shared with Shopify and ShipStation for order processing and fulfillment.

Customer Support Information

  • Examples collected: Additional details provided for assistance.
  • Purpose of collection: To offer personalized customer service.
  • Collection method: Collected directly from you when you reach out for support.
  • Disclosure: Shared with relevant vendors assisting in customer support.

2. Age Restrictions (21+)

Our website and products are not intended for individuals under 21 years old. We do not knowingly collect information from minors. If you believe a minor has provided us with personal information, please contact us to request its deletion.

3. Sharing Your Information

We only share your data with third-party service providers necessary to operate our business, including:

  • Shopify: For hosting our store and processing transactions. See Shopify’s Privacy Policy.
  • Legal Compliance: We may share data to comply with applicable laws, respond to legal requests, or protect our rights.

4. Behavioral Advertising

We use personal information to provide targeted advertising and marketing communications. For example:

  • Google Analytics: Helps us analyze customer behavior. See Google’s Privacy Policy.
  • Advertising Partners: We may share browsing and purchase data with third-party advertisers through cookies or tracking technologies.

Opt-Out Options for Targeted Ads

You can opt out of targeted ads through:

5. Using Personal Information

We use your data to:

  • Process transactions and ship orders
  • Send order confirmations and customer updates
  • Improve user experience and website functionality
  • Provide customer service
  • Send marketing and promotional content (with your consent)

6. Your Rights

If you are a resident of California or the European Economic Area (EEA), you have rights regarding your personal data, including the right to:

  • Access, update, or delete your information
  • Restrict processing or object to certain data uses
  • Request data portability

To exercise these rights, contact us at support@blus.co.

7. Cookies & Tracking Technologies

Cookies are small files stored on your device to enhance your browsing experience. We use:

  • Functional Cookies: Essential for site performance
  • Analytics Cookies: Track visitor interactions
  • Advertising Cookies: Deliver relevant marketing content
  • Social Media Cookies: Enable content sharing

You can manage cookie preferences in your browser settings.

8. Do Not Track

Currently, our website does not respond to Do Not Track (DNT) signals due to industry inconsistencies in implementation.

9. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our business practices or legal requirements. Any updates will be posted here.

10. Contact Us

For any questions, concerns, or to exercise your privacy rights, reach out to us at:

📧 Email: support@blus.co

If you are not satisfied with our response, you have the right to file a complaint with your local data protection authority.